About Our Company

PRIVACY POLICY

Noah's Ark respect your right to personal privacy. Your privacy is a serious matter and therefore important to us. We at Noah's Ark appreciate the opportunity to interact and do business with you on the internet and are committed to protecting and safeguarding your privacy.

This privacy policy describes our privacy practices. When you use a Noah's Ark Web site ("Site"), register with Noah's Ark, become a Passenger Rewards Member or purchase a product online, you are consenting to the collection, use and disclosure of your personal information in accordance with this privacy policy and the terms and conditions for the use of the Site. We may change or add to this privacy policy at any time without notice, so we encourage you to review it periodically. We reserve the right to vary this privacy policy province by province in order to comply with provincial laws.

We have included in this privacy policy details related to how we collect, use and protect the information you decide to provide us. This privacy policy identifies:

- the information that is collected by Noah's Ark,
- how we use your information,
- how we may share your information, and
- how you may contact Noah's Ark.

You can visit our stores and our Site without identifying yourself or providing any personal information. At certain times, however, we may ask you to provide certain personal information for the purposes set out in this privacy policy.

When we provide information to you, it may be by e-mail, mail (Canada Post), Text Message (SMS), Twitter, Facebook, telephone or other means. We will not contact you with promotional information if you have directed us not to contact you with such information.

Why we collect your personal information?

We collect information from you in order to provide you with an interesting, safe and convenient online shopping experience and for the other purposes set out in this privacy policy. We may retain certain personal information in order to make your subsequent visits and online purchases easy and trouble free.

What does Noah's Ark collect?

We receive and may keep information voluntarily given to us when you decided to make a purchase, register online, take part in a special promotion or when you provide any other information or unique preferences to us. This information may include:

- your name, address and phone number,
- your date of birth,
- your e-mail address,
- your credit card and other financial information if required,
- proof of your identity, and
- any other information that you may voluntarily provide through the Site or other means.

When you decide to register online, we will ask you for your name, your email address and a password to go with the email address. If you wish to receive our email newsletter or become a Passenger Rewards Member, we will also ask you for your date of birth and postal code. Certain information that we may request from you is optional. For example, you do not need to provide us with your date of birth but if you choose to do so it will enable us to notify you of special promotions and offers on or around your birthday.

When you decide to make a purchase online, we will collect a billing/mailing address, and the purchase will be included with your information. We will also collect credit card and/or other necessary financial information from you when you pay for the purchase.

The information we collect might also include information you provide us about other people. For example, you may provide us with some of the same information as above (name and address) for a merchandise gift recipient. When you provide us with personal information about the intended recipient of a shipment, we use that information for the purposes of processing the shipment and, in some cases, to communicate with the intended recipient to provide information pertaining to the status of the shipment. We rely on you to obtain the intended recipient's consent to our use of the personal information for these limited purposes.

We may receive information about you from other sources such as updated address information. This information may help us to improve our ability to service your needs such as ensuring the accurate delivery of mailed materials.

How we use your personal information

The information that Noah's Ark collects is used to provide you with an enjoyable shopping experience. We may use the information to:

- process and fulfill your order and complete your transaction, when you make a purchase,
- provide you with important product information,
- deliver merchandise that you purchase online,
- register you online,
- facilitate payment for your purchases,
- confirm your orders and delivery information,
- respond to your customer service inquiries or requests,
- determine your preferences and interests to improve the quality of our services,
- provide you with information about special offers, events and contests,
- provide you with advance notice of new arrivals, promotions and store openings,
- process any product returns,
- help us identify and address any problems with our Site or services,
- protect the security and integrity of our Site and our business,
- enable us to address our risk management and related purposes, and
- fulfill other purposes for which Noah's Ark has obtained your consent.

We will also use the information we collect from you to improve the quality of our services and to adjust our Site and its design to enhance the quality of the experience that you have when visiting our Site.

If you decide to subscribe to our email newsletter, we will use your personal information to send you the email. We use your date of birth and postal code for planning purposes and to develop appropriate marketing and promotional material. For example, we may send you special offers on or around your birthday or information about a new store opening in your area.

Noah's Ark does not and will not transfer, sell or rent your personal information to any unrelated third party other than in accordance with this privacy policy.  Information we collect from you may be shared between all points of contact within Noah's Ark. Those points of contact include employees in our stores, customer service representatives and individuals involved in online and other purchase fulfillment.

In the event that Noah's Ark is sold or merges with another company, we may disclose your personal information to the purchaser or the new company formed from the merger. If we are required by law to disclose or provide access to your personal information, we will do so but only where we are satisfied that such disclosure is required by law.

When you make a purchase online through our Site, we will not retain your credit card information after the purchase has been authorized by the appropriate financial institution. Noah's Ark does retain the authorization number provided at the time of authorization in order to deal with credit which might be requested in the event that the purchased item is returned.

Our Service Providers and Government

Certain business services are performed on our behalf and at our request by other companies. We may securely share your information with selected vendors that perform services for Noah's Ark such as hosting, data and promotional service providers and printing companies. To perform these services, these companies may, at times, utilize some of the information you have provided to us. This information is used solely for the purposes Noah's Ark has requested such as maintaining our database, administering and monitoring e-mails, displaying offers and contest administration.

We may also securely share your information with governmental agencies or other entities, including credit reporting agencies, assisting us in fraud prevention or investigation. We may do so when permitted or required by law, trying to protect against or prevent actual or potential fraud or unauthorized transactions, or investigating fraud that has already taken place. These entities may access and, if necessary, maintain your information to assist us with fraud prevention and detection. We will never authorize the release of your information to or by such entities for any other purpose.

Noah's Ark protects your personal information

Your personal information will be kept confidential. We use procedural and technical safeguards to protect your information against loss or theft as well as against unauthorized access or disclosure in order to protect your privacy. These protections include firewalls and encryption.

Phishing

'Phishing' is a scam that is employed to steal your personal information. If you receive an unsolicited e-mail from us asking for personal information, do not respond. We will not request your user name, password or personal financial information through e-mail.

Retention of Personal Information

Noah's Ark retains your personal information for as long as necessary to fulfill the purpose(s) for which it was collected and to comply with applicable laws. Your consent to such purposes(s) remains valid after any termination of our relationship with you.

Our Links to Other Sites

Our Site may offer links to other websites. Other websites have their own terms of use and privacy and security policies. Noah's Ark is not responsible for how such third parties collect, use or disclose your personal information. If you choose to visit one of these websites, you should review the policies that govern that particular website.

Contacting Noah's Ark Inc.

If you would like additional information about our privacy policy or personal information management practices, if you want to access the personal information that Noah's Ark has collected about you, if you do not want to receive promotional material from Noah's Ark or if you wish to update or correct your personal information please contact us by email at noahs.ark@eastlink.ca.

If you have any questions or concerns about the collection, use or disclosure of your personal information or how we have handled your personal information, please contact our privacy officer by email at noahs.ark@eastlink.ca.